Challenge: “I don’t care about pensions, even though I should.”
Työeläke.fi is an online service that offers information about earnings-related pension for Finland’s working-age population. It exists to make pension-related information accessible for all. Työeläke.fi aims at educating people about what their pension funds consist of and how to make informed decisions about matters relating to their pensions. Additionally, it aims at improving the image of and creating trust in the pension system. People can also use the service to check their own pension records.
Our primary challenge was to make relevant information about earnings-related pensions easy to find and approach. By listening to and engaging the end-users we wanted to create a clear and user-friendly service that increases the transparency of earnings-related pensions and makes it easy for people to find the information they’re looking for – with mobile and desktop devices alike.
The project, which relied heavily on service design and participatory methods, was also aimed at creating a solid foundation for creating human-centered online services in the future. ETK wished that the project would leave a legacy of concrete models for participation which they could deploy in upcoming projects within the organization.