Our long-term client Tapio Group asked for a functional and maintainable eCommerce solution that would be integrated into Tapio's new ERP system. Equally important was to improve customer experience and boost sales. Tapio also wanted support in selling, uploading, and order management of digital products.
Tapio had three separate online shops, each on their own platform, with respective visual brand identities. Karttakauppa map shop, Metsäkauppa for forest industry professionals, and forestry magazine Metsälehti’s bookshop attracted visitors, but the shop complex lacked unity. It also needed technical solutions that would make daily life easier for the people working with the shop.
We helped Tapio’s people define the most suitable solutions and keep sight of the big picture in a complicated multi-supplier environment, where the requirements are constantly changing.