R-lahja: A digital gift code service
The aim of the R-lahja webshop was to create a new and easy way to purchase and send gifts. The extensive network of shops and the Ärräkoodi gift card service previously used by B2B customers created excellent functional conditions that were used to build the webshop.
With R-lahja you can give gifts to a loved one from the R-kioski selection. The gifts are delivered so that the buyer receives an Ärräkoodi code to their phone and gives it to the receiver, who in turn may redeem the gift from the R-kioski of their choice.
Due to the innovative nature of the webshop it was clear from the get-go that turnkey eCommerce platforms would not be a suitable option to create the best possible result. As we didn’t want to compromise the user interface, and because all phases of the transaction process were particular to this specific implementation, we decided to build the webshop by developing a WordPress plugin that answered all of the needs.
The benefits of this decision were clear – only the features that were actually necessary were created. This, in turn, meant that the service as a whole remained relatively small and agile.
The data security of the service was verified by a transparency test conducted by a third party.