Building a unified identity
Pihlajalinna is a strongly growing, private social welfare and healthcare services provider that aims to become the leading player in its field in Finland. Because of corporate acquisitions and municipality outsourcings, implementing common practices was challenging as there were several channels for communication. That is why Pihlajalinna chose to give up all old intranets and start planning for a new intranet with a clean slate.
Three main goals were defined for the new intranet: unify processes and ways of working between different branches of the group, act as the primary channel for internal communications for the group, and build community spirit for the employees. The aim was to make the front page so clear that the user would get a good overall picture of what is going on with Pihlajalinna at a single glance. Despite the branch, all employees working at similar positions will get the same information and instructions.
It was important that the intranet would convey the attitude of teamwork, which builds and consolidates communality and unified identity. Additionally, the new intranet needed to be a generally functional, easy-to-use, and enjoyable tool for daily use for the employees. Tailored to Pihlajalinna’s needs, the intranet would also guarantee a seamless brand experience.