Starting with the big picture
Our cooperation with Modeo began with the need to renew their webshop. However, we also jumped at the opportunity to examine the fluency of certain customer journeys, and see how internal sales processes could be made simpler and more effective.
The webshop was built with the customer experience and the needs of professionals in mind. We started by mapping out different customer journeys and identifying all the digital and physical touchpoints between them. The process helped us in identifying the needs of customers as well as improving internal processes at Modeo, a company that has grown quickly.
Rather than being a traditional online shop, Modeo is a tool for professionals that offers architects, designers, and professional furniture buyers the required product information and design tools. In the planning phase, the idea also came up that webshop product information could be used in making sales offers, which in turn would reduce the time spent on them. This is why an offers tool for Modeo professionals was built right next to the webshop. The tool uses the same product information database and it can be used when creating plans and offers that include hundreds of different products.