The Mannerheim League for Child Welfare

A simpler way to help

The Mannerheim League for Child Welfare works hard to give every child a good and happy childhood. We renewed MLL.fi and Nuortennetti.fi to better meet the changing needs of The Mannerheim League for Child Welfare and its members.

MLL in a nutshell

  1. Why?

    The goal of The Mannerheim League for Child Welfare was to create a digital platform from where the main target groups can get the help and support they need regardless of time, place or device.

  2. What?

    We created an easy-to-use service that also makes it effortless for the MLL experts to produce content or build new fundraising campaigns to. Simple participation and donating to MLL operations were the basis of our design.

  3. Results

    A target group test by the client found the website to be clear, easy and approachable. The most important trackers, goals and dashboards have been built, so the future development will be based on data.

Support no matter where and when

The goal of The Mannerheim League for Child Welfare, or MLL, was to create a digital tray for the main target groups, from where they find the help they need regardless of time, location or device. At the same time, MLL wanted to develop their ability to provide help and support online, to better reach a larger part of families and even the differences of supply and demand in different areas.

The goal of the service renewal is to offer a solid user experience and to meet the goals set for  MLL’s target groups. The website is simple, easy to use, and expandable with new functions and layouts.

Planning it together with experts

MLL had done previous user research before starting the bidding competition for the service renewal. The actual project began with specifying and agreeing on the outlines of the renewal, and ensuring and prioritizing user needs of functionalities and content. We also audited the content and familiarized with analytics and earlier user research.

Co-design and co-production were base principals in ensuring a relevant and solution-focused service. This meant having workshops with MLL’s broad group of experts and working closely in the customer’s facilities during both design and production phase.

work mll desktop mockup image

We approached the needs of different target groups with a user path model and took note of different activation elements and conversion points from the get-go. Because MLL.fi serves a variety of people, a target group-oriented approach suited best considering the site structure and content.

The service was built in two-week sprints, allowing us to overlap design and production paths while producing content. The content of each sprint was defined in the design phase, and the produced site structures and functionalities were reviewed and tested together with the client at the end of each sprint. The close co-operation by the designers and developers made the reviews very uncomplicated and fruitful. As a bonus, the project progressed fast.

The MLL.fi website was planned and built from elements in a way that makes it possible to build Nuortennetti.fi service soon after launching MLL.fi, using the same elements with only a few visual changes.

An easier way to participate

We created an easy-to-use service that also makes it effortless for the MLL experts to produce content or build new fundraising campaigns. Simple participation and donating to MLL operations were the basis of our design.

The new layout and navigation make it easy to develop content in the future. A target group test by the client found the website to be clear, simple and approachable.

The most important trackers, goals, and dashboards have been defined. We’ve built reporting based on requirements and goals to ensure a development path with future needs in mind.

Competences

  • User experience design
  • Content design
  • Visual design
  • Technical development
  • Client and project management

Technologies

  • WordPress
  • Angular 2
  • Integration to a payment system (Maksuturva)
  • Other integrations, e.g. Yhdistysnetti
  • Juicer

work mll tablet view