HSL’s Citybike program is one of HSL’s success stories. The pilot program launched in 2016, gaining much attention and quickly becoming one of the top 5 most visited sections of the HSL.fi digital service. Frantic’s designers were tasked to set their sights on incremental improvements for the 2017 city bike season while planning bigger changes for the 2018 season.
The 2018 season was praised for the improvements made to the registration process helping improve the customer rating of the service. Here are a couple of the more memorable tweets we gathered:
“Just renewed citybike season. Best purchase process in any Finnish online store. Ever. #kaupunkipyörä. Jolly good job.”
"I renewed my city bike season. It took about 10 seconds. Your service designers deserve a medal."