Taking control of the customer experience
In the beginning of 2016, a project was launched to completely overhaul Finnair's booking system and web services. Finnair decided to set aside old legacy systems and architecture and take its digital experience into its own hands. Every aspect of the new Finnair booking flow and website was designed and developed from scratch, keeping the user’s needs at the core.
Our on-site team of experts was part of the process from the start, from planning and concepting to user research, and from visual and content design to analytics and technical implementation. The team behind the service is made up of Finnair’s in-house designers and developers, and consultants from multiple vendors.